Five Guaranteed Tips To Grow Your Home Improvement Business
Every once in a while, people require renovation, refurbishment, and up-gradation at their homes. While these upgrades might be an effortless task for DIYers, who like to maintain their house consistently, that’s not the case with everyone. The repairs and remodeling are grueling tasks for many people, especially those who can’t distinguish between a circular saw and a drill machine. For such people, home improvement companies are a lifesaver.
Home improvement professionals are well-versed in technical areas such as electrical wiring, plumbing jobs, and other different projects. These individuals have the necessary skill set and expertise to give a full-blown makeover to various homes, which might be a tall order even for some ardent do-it-yourselfers. Home improvement companies carry out a complete renovation and make drastic changes in houses expeditiously and swiftly, leaving the homeowners stunned with their work.
However, you can provide your home improvement services only when people know about your company’s existence. Therefore, it is imperative to grow and extend your company’s reach so that homeowners hire you before coming across any of your competitors. Today, with continuous technological advancements, a solid and robust online presence is now more crucial than ever.
Keep on reading to find out simple yet effective tips that can grow your home improvement business and forge it to a whole new level:
1. Build a Functional Website
Since customers usually look for business credibility and services online before walking to the store, building a visually appealing and user-friendly website is essential. Thus, create a simple yet functional website and convert your web traffic into loyal customers. Add testimonials and reviews from your loyal customers to show your business’s reliability and gain user trust.
Incorporate the following points in your website to expand your business:
- Add about us page to show who you are, your values, mission, and history how your company came into being
- Create a gallery page that showcases your portfolio of past projects
- Include contact details to convert your web traffic into potential leads
- Add a compelling call-to-action button to help customers in their decision-making process
- Design easy-to-navigate web pages so your web visitors can access the information quickly.
2. Leverage Search Engine Optimization
Keep in mind that there are millions of websites on the internet in the present day. How do you expect your relevant target customer base to find you among these web pages? Therefore, creating a dynamic website isn’t enough. You might as well go a little overboard and optimize it for search engines. This way, your customers can easily find your home improvement business online and will more likely avail of your services. Search Engine Optimization (SEO) is the best practice to make your site rank higher on search engine results pages (SERPs) and help you gain a competitive edge.
Following are some crucial SEO tips you must follow:
- Research and target relevant keywords and phrases to attract the right audience
- Incorporate these keywords in titles, meta descriptions, and overall content
- Produce high-quality and evergreen content on your website
- Create attention-grabbing titles, headings, and meta-descriptions
- Make sure your website is mobile-friendly and optimize the loading speed
- Acquire authentic and good-quality backlinks
3. Opt for Social Media Channels
SEO optimized website is an excellent way to attract the target audience to your home improvement business. However, you can take a step further for your home improvement business growth by reaching out to a larger audience through social media accounts.
Social media platforms are a great way to engage with your customer base. However, you don’t need to create a separate account for every social media platform. A better strategy is to search which social channels your target audience spends their most time on and build your social presence only on those channels. Remember not to update sales posts for the sake of your customers’ attention. People use their social media accounts to relax and enjoy their time. Your sales post might frustrate them and make them retreat from your business.
4. Consider Email Marketing
Email marketing campaigns are among the most direct and influential methods to reach more customers, generate leads, and increase your home improvement business awareness. You can ask for the email addresses of people when they visit your website. After acquiring contact details, your company can send out direct and personalized messages through emails and make your customers feel valued.
Emails are an excellent way to ensure that your customers remember your brand even if they are not ready to get home improvement services at the moment. If you are afraid that your emails might go unnoticed, you can apply the following strategies:
· Determine your subscriber’s needs and customize the email content accordingly
· Write short, concise, and valuable email content
· Ensure users open and read your emails on every device, such as a laptop, mobile, etc.
· Write a subject line that tempts users to read what’s inside
· Add a call-to-action button that takes your reader to your website
5. Make Use of Pay-Per-Click
Long gone are the days when businesses would leverage newspapers or television to grow the company’s existence. Today, home improvement firms compete in the online world to take on the front position and catch homeowners’ attention. It might daunt to distinguish your business and find a clientele among the pool of other competitors, no matter how supreme quality work you provide.
Building an operative and helpful website is only half a win. Though you can rank your website with the help of specific keywords using SEO strategies, this isn’t an overnight process. That’s where pay-per-click (PPC) serves itself as a great opportunity. All you need is to develop the target keywords or phrases and start an ad on search engine results that link to your site’s germane page.
And the good news? You don’t have to waste a dime on ads that don’t work in your favor. In simpler terms, if somebody clicks on the search engine ad, only then will you need to pay for it.
Final Words
With the rising competition, your company needs to step up the game and expand the company to reach a broader range of homeowners. However, attaining a dominant position in the home improvement industry is undoubtedly easier said than done.
Still, with the right strategies and goals, you can put your business on the right track to success. A sound and powerful online business presence can go a long way when it comes to growing your business. You can also try out referrals and word of mouth techniques, as these are a surefire success and a safe bet.